If you run a business, your goal is for that business to expand and grow. It needs to be adaptive, have its finger on the pulse, & move with the market. So why shouldn’t your brand’s identity do the same? Your brand identity needs to be dynamic, flexible, and have the ability to create additional elements from it. Whether this is for marketing and advertising purposes, or profile pics and banners for your social media, it all needs to expand on your brand identity. These branded add-ons are known as brand collateral, and they’re often a secret weapon in taking your business to the next level in the eyes of your customers and clients.
No matter what the current state of your business’s visual assets are, whether you don’t even have a logo or have an existing brand identity that needs expansion, we’ll make sure you level up! We keep track of the trends in marketing and advertising, strive to innovate, and create branding and collateral that is designed to reinforce the most important aspects of your business
We believe in the power of consistency. As a creative branding agency, we ensure that quality design runs through all design assets. This means that all your collateral for branding have the same attention to detail and sharp creative eyes looking over them. From the hero images in your biggest advertising campaigns to the icon sets on your website, all brand collateral designs convey the same messaging, at the same quality, as the rest of your brand identity. It’s this type of consideration that empowers a business to stand out on any platform it chooses to present itself.
Creating brand collateral means that your business will never be stuck in the mud. It’ll continue to advance forward, roll with the punches, and the team at Lime Digital will be in your corner the entire way.
